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March 24, 2007
Hiring Us
Sage Blossom Consulting specializes in the greening of the hospitality industry. We can help you attain the level of "environmental correctness" you want for your hospitality venue. Sustainable Hospitality Is Our Business.
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"I didn't know where to start, but thanks to your consulting services, I now have a plan. I will certainly use your advice as I restore the house and turn it into a bed and breakfast. I'm looking forward to becoming a more active member of a clean environment."
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"What a great number of ideas you've given me: I'm eager to try them."
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"I will certainly keep in touch and, obviously, if we tackle any more eco resort work we will get you involved at an early stage."
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Perhaps you're being "forced" to go green. Government regulations, stock holders and owners all can be involved in forcing the greening of your property.
Being told you have to be green doesn't help you understand the situation or teach you what to do. Understanding will take the sting out of the requirements. Creative problem-solving will help make the change palatable -- even exciting to your employees and guests, not to mention your accountant.
That's part of what we do: tackle problems to find creative solutions. Green hotels around the world, hotels that are truly green, have found they gain and keep loyal guests through their environmental commitment and action.
If you do it right, you'll find that too. Combine the increased earnings and saved expenses, and your bottom line will see the gold in being green. We relish helping change the color of your bottom line to green.
There are several areas you can make your environmental convictions known. Through education and marketing, your guests will learn what you do and why. This point sometimes seems like the hardest one for hoteliers to grasp and act on. We help you craft your message so your commitment is known and appreciated. We can help you craft your marketing to leverage your actions beyond simply "doing the right thing".
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"Thanks for the suggestions. You're right, the green promo isn't there. I'll be working to add shortly. Thanks for your ideas and suggestions."
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Becoming a green venue is a process. It's a series of steps, some small and some big. Start with the simple actions and build toward the harder ones, often with early steps helping to pay for later initiatives. Know where you want to go and take green steps as you can. We'll help you set your goals and outline your plan.
Education: BA in Environmental Conservation; University of Colorado, Boulder Campus
Years in Business: Since 1989
Continuing Education:
Posted by Kit Cassingham
